Irony
I have worked at Microsoft for just under 14 years. Till now, I have unfailingly been a Microsoft bigot — partly because I am a shareholder and my compensation depends on it but also because I always believed in the company. For the vast majority of my career (and even before I worked at Microsoft), I believed that Microsoft was changing the world for the better. This was particularly true with my first group at MS: the SQL Server team. This team of awe-inspiring individuals took an esoteric technology that used to be the sole domain of lab-coated rocket scientists and made it accessible to millions upon millions of people and businesses. That team did nothing less than democratize relational database technology (really enterprise software technology) in a way that was previously unimaginable. That sort of work, while driving a shitload of revenue, had more than its share of nobility. And because of that sense of mission, I never found it tough or illogical to be a Microsoft bigot.